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LG has just announced the release of their 2009 environmental report 2009 Environmental Report which outlines the firm’s environmental strategy and initiatives.  The report has sections on Green Management, Green Products Strategy, Green Manufacturing, and Green Communication.  LG should be commended on setting a separate corporate strategy focusing on green electronics.  The team is appropriately called the “Eco-Strategy Team.”  Not only does LG produce Eco-Friendly products like the LG LED-Backlit LCD Televisions, but they also spend resources on improving their own manufacturing efficiencies as it pertains to conserving the environment.  According to Vice Chairman and CEO Yong Nam, the company is striving to be a leader in “creating a green future.”  Certainly, manufacturers have an obligation to help secure a green future for all of us, but for LG and others there is, of course, the profit incentive.  The public wants green products and the public will buy green products.

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